OUR STORY OUR MISSION OUR VISION OUR ACTION OUR DIGNITY
All tied to our ask its all about the numbers
4: Four centuries of Black ancestors and their descendants have been denied human dignity and suffering in America. It also refers to the number of the date and month 4/4 of Dr. Martin Luther King Jr.’s assassination — April 4, 1968 — marking the silencing of one of the most powerful voices calling for economic justice and reparations. This silence was our inspiration for the venture.
40: Symbolic of the unfulfilled promise of “40 acres and a mule” — a commitment made and broken after the Civil War and the ending of slavery, which denied Black Americans the foundational wealth-building support opportunity that white Americans received.
400: Refers to the 400 years of oppression endured by African/Abrahamic/ American Black descendants in the Americas, anchored in Genesis 15:13–14 — a prophetic declaration of slavery, affliction, and the phrophecy of the call that is happening now and the promise of eventual judgement, justice and restitution.
Why the call to this nation is happening now? It is an awakening of the spirit in prophecy as it is written-
"To Abraham know for sure...Your descendants will be strangers in a land that is not theirs, and will serve them, and they will afflict them four hundred years. And also the nation whom they serve I will judge; afterward they shall come out with great substance."
Together, 440400 is not just a name — it’s a code of memory, a calling for the unfinished business.